Way back in December I got this in a Glossy Box. This is, as far as I’m aware, only available from the Nouveau Beauty Group website for £14.99. The price seems to place it in the mid range of the mascara market. I certainly wouldn’t pay that much for a high street brand mascara but it’s less extortionate than higher end brands.
The packaging actually feels fabulously luxurious. It’s a cold metal tube with a lot of weight to it. The traditional bristle wand is just about the perfect size too. It’s not so small as to be fiddly but it’s not so big that I end up blobbing mascara everywhere.
The formula is actually lovely too. For me it’s a great work mascara. It is quite a wet formula so whilst it’s ok at holding a curl it isn’t the best I’ve used for that purpose but it gives incredible definition and it has a really glossy jet black finish that I love. Whilst it isn’t overly volumising it does layer well. I have had zero smudging or flaking from this mascara despite the fact that it comes off really easily with just warm water.